Jargon Busting No. 30 – Humblebrag


A humblebrag is when someone usually deliberately posts something on Twitter or Facebook that might appear humble but it is really thinly disguised bragging.

Some of my favourite examples include:

  • Why does the mercedes dealership always have fresh baked hot cookies?! don’t they understand how mean that is?
  • “Omg so tired. Long day ahead but I know as soon as I’m on the boat my happiness level will increase 90% … hope to spot some killer whales!”
  • “I hate my lambo! Police is ALWAYS pulling me over just cuz its a lambo so they always think I’m speeding but I’m not!! Then they let me go!”
  • “Ugh. I just pocket dialed spokesperson for Pentagon.”

Harris Wittels, an American comedian and writer for shows including Parks and Recreation, Eastbound & Down began a twitter feed @humblebrag where the false modesty of other Twitter users is retweeted.  To date the account has over 250,000 followers.

I would encourage you Dear Reader to avoid the humblebrag. If you are going to brag about something, then be up front, own your bragging. Don’t be falsely modesty; it’s not smart, it’s not clever and no one will be impressed.

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