Smartphones win again! Today I went to the Guggenheim. It is a very popular museum, in fact there was a long line to get in. I walked to the front of the line to double check what was going on. I noticed a sign in front of a much shorter line. The sign said “pre-paid ticket holders”. I sat down on the wall next to the entrance got out my phone and checked the Guggenheim website. I discovered I could buy tickets through the website. So I got out my credit card and pre-purchased a ticket to the museum. I chose to collect my ticket at the museum rather than print one (a bit tricky in the street). I waited 2 minutes before being let in then gave my name at the ticket desk and they checked my booking and gave me a ticket. Yay!! I then installed the Guggenheim app which gave me more information about the museum and exhibitions, more yay!!
Tonight’s post is short, sharp and about something shiny.
Today I bought a new iPad mini. I want to have a bit more time playing with it before I write about it. But I do want to write about the experience of buying it.
Much has been written about why people are abandoning bricks and mortar stores and shopping online. Personally I think that a large part of it is the lack of decent customer service when you go into a shop. The norm is staff who don’t know anything about what they are selling, you then have to line up to give them your money and it is generally not a pleasant experience.
Whereas the Apple Store makes it incredibly easy for me to spend my money. The staff are informed, helpful and there is never a line up to give them my money. In fact using the Apple Store App you can serve yourself. You scan the barcode of the item you want on your own iPhone, pay for the item using your iTunes account and a receipt is emailed to you. It’s a piece of cake.
That is why the Apple Store is always busy. We can debate whether Apple products are good, bad or indifferent but they really do know how to make it easy for their customers to spend money. Which as a customer is all I want.